A Monitor Report
16 Mar, 2017  |
: Thai Airways is coming back to Chittagong again. Thai Smile Airways, sister concern of Thai Airways International, will be serving Hazrat Shah Amanat International Airport from March 26.
Announcing this, Satit Dumrerng, General Manager, Bangladesh, Thai Airways International said, Thai Smile Airways Company Limited (WE) is the regional airline and wholly-owned subsidiary of Thai Airways International Public Company Limited (TG). Based in Thailand, it began operations in July 2012.
Thai Smile Airways is going to operate their inaugural flight with three (Wednesdays, Fridays and Sundays) weekly frequencies from Chittagong-Bangkok-vice versa, commencing on March 26 with brand new A320 aircraft, 12 seats SmilePlus and 150 seats Economy on code share flight number with Thai Airways International TG2355/TG2356.
Satit Dumrerng said, "Now your network connection is easier than ever via Bangkok from Bangladesh double daily Dhaka-Bangkok vice versa and three days a week Chittagong-Bangkok vice versa."
General Manager, Bangladesh, Thai Airways said, "In view of establishing new service in the Chittagong market, Thai Smile Airways requires to attract new travellers in addition to ensuring the maximum shares from existing market. So, we will ensure compelling product for the successful outcome of the operation."
He also added that to ensure traffic to Bangkok and especially to networks the two airlines will homogenise fares with competitors operating to Bangkok and networks from Chittagong irrespective of our international standard of product.
"This will work as the strategy needed to swipe off others for ensuring our long-term existence. Due to our continuous focus on increasing network sale, we made our network fares as competitive as possible to create the trend of market towards Thai Airways International for network destinations.
Thai Smile Airways flight timings from Chittagong-Bangkok vice versa are : TG 2355 21:20/BKK, 22:45/CGP; TG 2356 23:45/CGP, 03:05/BKK.
General Manager, Bangladesh, Thai Airways said, "The reasonably fixed promotional fare for inaugural flight starts from US$320 for Bangkok round trip on Economy Class. With this fare passenger can fly from Chittagong and inbound could be either or Chittagong - there is no restriction. This marketing strategy passenger can experience how convenient and flexible offered only from Thai Airways and Thai Smile."
"Royal Orchid Plus members can earn miles on both Thai Smile Airways operated flights (WE and three digit flight numbers) and Thai Airways International marketing flights (TG and four digit flight numbers). Miles earned with Thai Smile Airways are also Qualifying Miles that determine Royal Orchid Plus membership status," Satit Dumrerng said.
Report from Chittagong adds: Industrialists and businessmen have termed return of the airline as reopening of the door to the East and hoped the flights will have a positive impact on investment and business, as before.
Sources recalled that Thai Airways started flights to Chittagong, also three flights a week, in 2003. At that time it was the only airline operating to the port city and people of the area - specially industrialists, businessmen, students and service holders - became dependent on Thai Airways' flights.
Flying to Suvarnabhumi International Airport and availing 74 onward connections, the airline would offer a convenient option for the travellers of Chittagong region to fly without coming to Dhaka.