Istanbul : In celebration of 85 successful years, Turkish Airlines has unveiled a fresh look with a new uniform specially designed for its cabin crew.
The new uniforms will begin to be used following the opening of the Istanbul New Airport, the "new home" of the flag carrier.
The airline paired up with Milan-based Haute Couturier Ettore Bilotta to create the dynamic new uniform design heralding a new era and brand identity for the national flag carrier.
Unique and recognisable with a deep red and anthracite grey palette, the collection includes hats, gloves, dresses, bags and accessories. Another key aspect of the project is that the uniforms of cabin, cockpit, flying chefs, and ground services will be streamlined under a single design approach to offer the passengers to live a holistic brand experience. Bilotta's designs bring together the form and function, an essential consideration for an airline that flies to most international destinations in the world. New designs were not only conceptualised in consultation with fashion leaders and Turkish Airlines' own team of cabin crew, but tested rigorously on long-haul trial flights in different climates.
To launch the new look, the national carrier teamed up with globally renowned British photographer and artist, Miles Aldridge to shoot the new Turkish Airlines cabin uniform collection in Istanbul's unique spots.