Pradeep Durairaj, Manager Hong Kong, SriLankan Airlines with the World Travel Awards (WTA) officials after receiving the awards
: SriLankan Airlines, the National Carrier of Sri Lanka and a member of the oneworld alliance, was awarded two prestigious titles at the World Travel Awards 2018 Asia and Australasia ceremony held at InterContinental Grand Standford in Hong Kong, recently.
Whilst the airline's launch campaign to Australia titled "Two Cities. One Spirit" was awarded the "Asia's Leading Marketing Campaign 2018" accolade, SriLankan managed to defend the familiar title "Asia's Leading Airline to the Indian Ocean 2018" for the second consecutive year.
Vipula Gunatilleka, Group Chief Executive Officer, SriLankan Airlines said, "SriLankan Airlines' emphasis has been on systematic and focused growth in certain markets to reposition the Airline as a leader in the region through product/frequency enhancements and induction of new destinations.
"Our consolidated strength in the Indian Sub-continent has allowed us to offer a wider choice of travel to customers across our global network. Impactful marketing communication activations, on the other hand, have been instrumental in cementing the Airline's brand presence in our focus markets. These two awards bear testimony to the fact that our efforts have been holistically effective."
The campaign conducted for the launch of new destination- Melbourne, "Two Cities. One Spirit" stems from a place of honouring and celebrating the affinity between Australia and Sri Lanka. This was aimed to appeal to the Sri Lankan diaspora in Melbourne and the Australians who are attracted to adventure on the island.
The second award "Asia's Leading Airline to the Indian Ocean 2018" is a true testimony to the airline's efforts to establish a strong presence in South Asia and the Indian Ocean markets. Whist introducing new destinations, the Sri Lankan National Carrier has also increased frequencies to popular destinations based on the passenger demand.
Perera added, "We will continue to explore opportunities to expand our reach in the region and endeavour to offer our passengers enhanced connectivity and a wider choice when travelling with us."
The Award also proves SriLankan Airlines' stature as the international airline that flies to and from the highest number of Indian destinations, numbering to 14. The airline also operates to other popular cities such as Dhaka, Karachi and Lahore.
SriLankan Airlines also became the international carrier to connect Gan Island of South Maldives to the world, thus becoming the only airline that operates out of two points in the Maldives.