TAT plans more activities to tap Bangladesh market

A Monitor Report 16 Apr, 2017  |    -      +
Dhaka : is a potential market and Chittagong is coming up. To tap the potential of Bangladesh, TAT is working on joint promotion with travel agents of the country and plans to organise a Thailand Festival in the city in the future.

Isra Stapanaseth, Director, Bangladesh, Nepal, Bhutan and North and East India, Tourism Authority of Thailand (TAT) was talking to The Bangladesh Monitor on the sidelines of US-Bangla Airlines Travel Mart-2017.

Stapanaseth said TAT will also promote medical tourism to Thailand as its cities boast some of the leading JCI accredited hospitals of South Asia. Medical procedures in Thailand are 40 to 60 per cent less than most other countries.

He said luxurious experiences in Thailand include wellness and spa, diving, fine dining, culinary tours, yachting, sunset cruises, private villas.

His organisation will be promoting beach escapes and island getaways in south of Thailand such as Phuket, Krabi, Similan Islands, Racha Islands and Koh Samui. Chiang Rai, gateway to the Golden Triangle and known for its serenity, will also be promoted.

Stapanaseth said, Thailand welcomed over one lakh visitors from Bangladesh in 2016. The number represents 6 per cent decrease over the previous year's figures. "Our beloved King passed away. Everything slowed down. Perhaps it could be one of the reasons."

"But everything is making a comeback. We expect a positive growth this year."

Thai Airways has increased frequencies to Dhaka, Thai Smile has started serving Chittagong and US-Bangla Airlines is expected to fly to Bangkok soon. These will have a positive impact, Stapanaseth pointed out.

In Bangladesh's main cities, TAT will be working local stakeholders, some of whom have already been invited to the Chiang Rai TTM scheduled to be held from June 14 to 16.

We'll be constantly updating local travel agents and media about our new products and services, he said.

Bangla

TAT will continue to offer e-learning to travel agents of Bangladesh. This has become a hit in India but the response from travel agents here was not up to the expected level. So, TAT will be offering the e-learning training modules and travel brochures in Bangla.

"Bangla-language travel portal Bangla-language e-book are also in my mind," he said.

He said, Amazing Thailand Grand Sale will be held from June to August, where 20 to 80 per cent discounts are offered by shopping malls, hotels, spas while airlines offer special deals and special discounts.

"Bangladeshis love shopping and the Grand Sale will be coinciding with Ramadan," Isra Stapanaseth said hoping that Bangladeshis will travel to Thailand in large numbers.

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