Abdullah Hil Rakib with Ferdous, Purnima and Mehjabeen cuttting a cake to open Twelve’s third outlet in Dhanmondi
a customer chooses her favourite dress from Twelve’s collections
Dhaka : Twelve is a popular name right at the moment in Bangladesh's fashion fraternity, mainly for its stylish and attractive design, something even which could leave the people awestruck. Trendy as it is and at the same time it is affordable, fashion boutique focused on men and women of ages between eighteen to thirty five who want to stay in-style with the latest trends in fashion. It's all about stylish clothing.
Twelve is a clothing, fashion and lifestyle brand based in Bangladesh created by Team Group. Team Scl is a garment buying house in Bangladesh where buying and sourcing is done for different international clothing brands. It acts as mediator between apparel buyers or retailers and garment manufacturers.
"As we act as a mediator, at some point, we thought that why don't we establish our own clothing brand in our country. We assessed our possibility, got a positive view after which, we established it. Our first flagship store is located in Uttara, Dhaka," said Fahmid Islam, Executive Director, TEAM Scl.
The company was founded by Abdullah Hil Rakib who is also the Managing Director. Twelve was established in 2012. The store describes its items as contemporary global fashion-inspired.
"After that we setup our secand outlet in Rampura Banasri in 2016. And then we established third outlet at Dhanmondi. Our target is to expand our outlets all over the country. In line with the vision, on May 15, 2018 we will start our fourth outlet at Mirpur 2," said, Fahmid.
"By this year, we will set up six to eight outlets in different parts of the Dhaka city. We hope we will also establish outlet outside of Dhaka next year," Fahmid informed.
As said earlier, Twelve's products are very affordable with the products price range between Tk. 500 and Tk. 2000 plus 4 per cent VAT.
"We want to serve country with trendy clothing with international standard apparels. We need to maintain colour concept from WGSN magazine, because we are doing international branding products," he mentioned.
Twelve's has own production house at Kawranbazar also factories in Savar and Gazipur.
All designers have four to five years' experience. They have strong expertise, too.
What was Twelve mantra is that they believe the fashion is a personal testament to the individuality of a person and their own story.
Senior Designer Najneen Nahar of TEAM Scl and Twelve, said, "We will work with pastel colours and light colours in this summer."
"We have two ways to style out dress-- ethnic and western. We are preparing our products with floral motives because; we do follow worldwide fashion forecasting. In ethnic collection we keep variations at all times. And we do variation on sleeves also."