STARLUX onboards Sabre's GDS platform to drive growth

- A Monitor Report16 Mar, 2020 | 828 Views|-+
Singapore : Travel technology company Sabre Corporation on March 5 announced a new partnership with Taiwan's newest carrier, STARLUX Airlines.

The long-term agreement to connect to Sabre's GDS platform, will provide the airline access to Sabre's rich global travel marketplace, comprising over 425,000 travel agents worldwide; supporting the carrier as it aims to become a leading luxury, full-service boutique carrier within the Asia Pacific region and beyond.

"Onboarding Sabre's global distribution platform will be essential to our success by expanding our footprint globally and will ensure that leading travel management companies and travel agencies specialising in high-yield fares have access to STARLUX's premium content offering," said Glenn Chai, CEO, STARLUX Airlines.

In addition to providing the carrier with the ability to market and feature its content to Sabre's extensive global network of travel agents, the agreement will also give STARLUX the capacity to leverage a wide range of services under the Sabre GDS to promote, personalise and sell its products to travel management companies, corporate travel departments and travel agents around the world.

Moreover, the addition of STARLUX Airlines' content to the Sabre GDS demonstrates Sabre's resolve to work with a wide range of airlines, providing carriers with an extensive presence globally by providing all travel agents with new content to choose from for their customers. This includes more choices to sell ancillary sales through the latest Sabre Red 360 user-friendly portal, to improve customer experience in a highly-competitive market.

"Our deep market expertise - coupled with our strong global presence - will benefit STARLUX Airlines as they gain access to a rich network of local and international travel agents. We are confident that our platform will play an instrumental role as the carrier forges ahead with its plans to target the luxury travel market in Asia, and beyond," said Dasha Kuksenko, Vice President, Regional General Manager-North Asia, Sabre Travel Solutions.

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