Hotel X leads hospitality sector in country's business cities

_A Monitor Report 01 Sep, 2020 | 557 Views|-+
Dhaka : Hotel X, the business boutique hotel group, is leading the market in Gazipur, Narsingdi and Rajshahi with the only luxury hotels located in the respective destinations, the first two being three stars and the latter a four star.

Mohammad Tarek, Vice President, Hotel Division, Hotel X Group said this while talking to The Bangladesh Monitor recently.

"Even though our hotels are not five star, yet the facilities and service standard we offer are no less," said Tarek.

Fully equipped with "heavenly" bed with Serta mattress, soundproof rooms with double glazed glass, international standard multi cuisine panoramic fine dining restaurants, conference hall, meeting lounge, banquet hall and gym, the hotels of the group stand unmatched by other small boutique and resort counterparts in the respective locations.

"Also all our hotels are located at main roads. Thus they offer great connectivity to our guests," said Tarek.

He further mentioned that since August, the room occupancy has started growing again following the pandemic. "Our forecast is the occupancy will keep witnessing significant month on month growth from now," Tarek said, adding, "As soon as all the international flights resume, I believe, we will have better occupancy than the pre-pandemic levels."

Speaking of the guest mix, Tarek mentioned Gazipur has more foreign guests than local, mainly business travellers and technicians working in the nearby industries. Narsingdi, on the other hand, has both local and foreign guests. A huge wholesale clothing bazaar takes place in Narsingdi during the weekend called Baburhat Bazaar. It attracts local businessmen from Rangpur, Dinajpur, Cox's Bazar, Chattogram and other areas. Notably, the bazar is right behind the group's hotel.

Lastly, Rajshahi has many foreign NGOs, added Tarek. So NGO officials mostly occupy the rooms of their hotel in the city. He also noted that since Rajshahi is a divisional city, it welcomes many high government officials, another category of guests the hotel accommodates regularly. Corporate guests also make lion share of the guest mix in Rajshahi, said the VP.

To adapt in the post-COVID scenario, Hotel X is complying with all the WHO guidelines to protect its guests and staff. "From providing hygiene kits to our guests to sanitising the rooms, cars, and luggages, we are doing it all constantly."

On what's ahead for the industry in these tough times, Tarek urged a huge opportunity will soon be presenting itself. "This crisis is temporary. It won't take much time to recover, once everything resumes in full capacity," he said. "However, to recover the revenue loss we faced in these few months, it will take 1-1.5 years at least," Tarek stated.

He also claimed currently the F&B outlets of their hotels are doing better than rooms. "Therefore, we are focusing on banquet promotion now. Corporate events are taking place regularly. We aim to increase it further."

The group has 10-12 hotels in the pipeline. These will be established in Dhaka, Chattogram, Cox's Bazar, Khulna and other business cities of the country. Among these, two will be five stars, which the group will soon be opening in Dhaka, one at Purbachal and the other at Nikunja.

"We want to be a franchise of our own," shared Tarek. "The people at the locations we operate see our hotels as the only source of recreation. Since we are our own franchise, we can deliver premium services at affordable rates," he mentioned.

The room tariff for the group's hotels at Gazipur, Narsingdi and Rajshahi is BDT 5,900-11,800; BDT 3,900-5,500; and BDT 5,900-9,000 respectively. "Currently, we are offering 30-40 per cent discount on room rates across all our hotels," said Tarek.

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